is hard to believe that just a decade ago rarely involved typing www more than poking the business card of someone or some company. The relationship between user and administrator is limited to a small "Contact Us" highlighted in blue that allowed us to communicate via email and the "future" communications would be BB (Trade-Trade, for its acronym in English), but the natural organic growing things collectively quickly led to the birth of online diaries known as blogs, where readers could leave comments with their own opinions on what they read (in fact the format has been maintained in almost all digital content news ) once they are approved by the site administrator according to their internal policies. The comments on pages functioned as a forum to reflect the collective opinion, but in a biased manner because the administrator had the authority not to publish comments uncomfortable.
The glimpse of interactivity showed their teeth with three formats in which, although based on monitoring of policies to adopt information and subject to rules, the content is produced and edited almost entirely by the users. We refer to Facebook (interaction of people in networking), YouTube (for graphics and video file sharing) and the great collective achievement that is the encyclopedia Wikipedia. It is precisely this type of communication, where information available to anyone is generated by the collective type www, which is now known as Web 2.0.
Unless a company is subject to the designs of a troglodyte Veined once tasted the honey libertarian, rarely want to return. It was not enough to "load" information and share it, the next step was to do no one decided by the relevant posting. Twitter was born (and recently Quran) which, like a whirlwind 2.0 flew much of modern communication codes, to the point of having misplaced humanity in terms of legal and social mechanism to control such a license. At the moment the form of communication 2.0 is a tower of Babel sound common language where everyone writes what they want, where information is displayed with speed greater than the capacity of understanding and synthesis and we must get used to hear insults and praise alike, but in our power to look away or close our the ear. Can you imagine, for example, a conference where both the speaker and you could also know what you're thinking about it at the moment each of the listeners? That's Twitter. Scared and drunk
consequences for our civilization to bring the concept of communication 2.0. In any case, is there apparently here to stay and the business case that concerns me in everyday life is changing with dizzying speed marketing policies and operation of the service operations.
The restaurant owner stops for two seconds at the waiter who walks into a room crowded rush, nod pleased to see the plate in the tray and lets you continue the road. Ten minutes later, notice that the diner leaves the table 16 covered on the half-eaten plate and began a frantic movement of thumbs on the tiny keyboard on your smartphone. Ten seconds later the owner apprehensive hears the dreaded sound of his own cell warns a new message from Twitter. In the screen reads "A bit slow and somewhat unpleasant attention the restaurant owner @ The dish is not like last week. I still recommend "... 135 of 140 characters allowed have been sufficient to generate instant feedback and shoot almost immediately alarms most feared of a restaurant, slow service, rude and inconsistent attention to the gastronomic. Perhaps he wrote this "tweet" is not being objective or perhaps followed by a few, but I can assure you that your message will make you smile, the owner immediately and tell the waiter "pending with the bureau 16" ... have changed the rules of the game.
The major criticism of this additional anxiety, to which in itself is already a complex business, is that we are falling into the food critics immediately dictatorship lack of technical knowledge to do so. Personally I disagree. The critic of a service operation must be served and finally the evolution of our historical forms of communication has given a voice. Restaurant owners, get ready. We got the Tsunami 2.0.
The glimpse of interactivity showed their teeth with three formats in which, although based on monitoring of policies to adopt information and subject to rules, the content is produced and edited almost entirely by the users. We refer to Facebook (interaction of people in networking), YouTube (for graphics and video file sharing) and the great collective achievement that is the encyclopedia Wikipedia. It is precisely this type of communication, where information available to anyone is generated by the collective type www, which is now known as Web 2.0.
Unless a company is subject to the designs of a troglodyte Veined once tasted the honey libertarian, rarely want to return. It was not enough to "load" information and share it, the next step was to do no one decided by the relevant posting. Twitter was born (and recently Quran) which, like a whirlwind 2.0 flew much of modern communication codes, to the point of having misplaced humanity in terms of legal and social mechanism to control such a license. At the moment the form of communication 2.0 is a tower of Babel sound common language where everyone writes what they want, where information is displayed with speed greater than the capacity of understanding and synthesis and we must get used to hear insults and praise alike, but in our power to look away or close our the ear. Can you imagine, for example, a conference where both the speaker and you could also know what you're thinking about it at the moment each of the listeners? That's Twitter. Scared and drunk
consequences for our civilization to bring the concept of communication 2.0. In any case, is there apparently here to stay and the business case that concerns me in everyday life is changing with dizzying speed marketing policies and operation of the service operations.
II
The restaurant owner stops for two seconds at the waiter who walks into a room crowded rush, nod pleased to see the plate in the tray and lets you continue the road. Ten minutes later, notice that the diner leaves the table 16 covered on the half-eaten plate and began a frantic movement of thumbs on the tiny keyboard on your smartphone. Ten seconds later the owner apprehensive hears the dreaded sound of his own cell warns a new message from Twitter. In the screen reads "A bit slow and somewhat unpleasant attention the restaurant owner @ The dish is not like last week. I still recommend "... 135 of 140 characters allowed have been sufficient to generate instant feedback and shoot almost immediately alarms most feared of a restaurant, slow service, rude and inconsistent attention to the gastronomic. Perhaps he wrote this "tweet" is not being objective or perhaps followed by a few, but I can assure you that your message will make you smile, the owner immediately and tell the waiter "pending with the bureau 16" ... have changed the rules of the game.
The major criticism of this additional anxiety, to which in itself is already a complex business, is that we are falling into the food critics immediately dictatorship lack of technical knowledge to do so. Personally I disagree. The critic of a service operation must be served and finally the evolution of our historical forms of communication has given a voice. Restaurant owners, get ready. We got the Tsunami 2.0.
